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Published by Pearson (January 23, 2025) © 2025

S. Tamer Cavusgil | Gary Knight | John Riesenberger
    VitalSource eTextbook (12 months access)
    €40,99
    ISBN-13: 9781292462585R365

    International Business: The New Realities, Global Edition ,6th edition

    Published 2025

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    Language: English

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    International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.

    As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion in the workplace.

    PART 1: FOUNDATION CONCEPTS

    1. Introduction: What Is International Business?
    2. Globalization of Markets and the Internationalization of the Firm

    PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS

    1. The Cultural Environment of International Business
    2. Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
    3. Theories of International Trade and Investment
    4. Political and Legal Systems in National Environments
    5. Government Intervention and Regional Economic Integration
    6. Understanding Emerging Markets
    7. The International Monetary and Financial Environment
    8. Financial Management and Accounting in the Global Firm

    PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT

    1. Strategy and Organization in the International Firm
    2. Global Market Opportunity Assessment

    PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS

    1. Exporting and Global Sourcing
    2. Foreign Direct Investment and Collaborative Ventures
    3. Licensing, Franchising, and Other Contractual Strategies

    PART 5: FUNCTIONAL AREA EXCELLENCE

    1. Marketing in the Global Firm
    2. Human Resource Management in the Global Firm
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