Skip to main content
0

English

Access educator resources

Published by Pearson (October 3, 2024) © 2024

Bruce Barringer | R. Ireland
    Pearson eTextbook (180 Days access)
    €32,99
    ISBN-13: 9781292478012

    Entrepreneurship: Successfully Launching New Ventures, Global Edition ,7th edition

    Published 2024

    Access details

    • Instant access fulfilled by Pearson
    • Offline and online access via mobile app
    • NB does NOT include access to MyLab/Mastering

    Features

    • Add notes and highlights
    • Search by keyword or page
    • Stay organised with all your Pearson eTextbooks in one place

    Language: English

    Product Information

    Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.

    The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.

    This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

    PART 1: Decision to Become an Entrepreneur

    1. Introduction to Entrepreneurship

    PART 2: Developing Successful Business Ideas

    1. Recognizing Opportunities and Generating Ideas
    2. Feasibility Analysis
    3. Developing an Effective Business Model
    4. Industry and Competitor Analysis
    5. Writing a Business Plan

    PART 3: Moving from an Idea to an Entrepreneurial Firm

    1. Preparing the Proper Ethical and Legal Foundation
    2. Assessing a New Venture's Financial Strength and Viability
    3. Building a New-Venture Team
    4. Getting Financing or Funding

    PART 4: Managing and Growing an Entrepreneurial Firm

    1. Unique Marketing Issues
    2. The Importance of Intellectual Property
    3. Preparing for and Evaluating the Challenges of Growth
    4. Strategies for Firm Growth
    5. Franchising

    Glossary

    Name Index

    Company Index

    Subject Index

    !
    Top