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Published by Pearson (January 7, 2025) © 2025

Ronald Ebert | Ricky Griffin
    Pearson eTextbook (180 Days access)
    €29,99
    ISBN-13: 9781292485256

    Business Essentials, Global Edition -- Pearson eText (OLP) 180 days Subscription ,14th edition

    Published 2025

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    Language: English

    Product Information

    PART 1: THE CONTEMPORARY BUSINESS WORLD

    1. The US Business Environment
    2. Understanding Business Ethics and Social Responsibility
    3. Entrepreneurship, New Ventures, and Business Ownership
    4. Understanding the Global Context of Business

    PART 2: MANAGING THE BUSINESS

    1. Managing the Business
    2. Organizing the Business
    3. Operations Management and Quality

    PART 3: PEOPLE IN ORGANIZATIONS

    1. Employee Behavior and Motivation
    2. Leadership and Decision Making
    3. Human Resource Management and Labor Relations

    PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITHCUSTOMERS FOR COMPETITIVE ADVANTAGE

    1. Marketing Processes and Consumer Behavior
    2. Developing and Pricing Products
    3. Distributing and Promoting Products

    PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

    1. Information Technology (IT) for Business
    2. The Role of Accountants and Accounting Information

    PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

    1. Understanding Money and the Role of Banking
    2. Managing Business Finances

    APPENDICES

    1. Risk Management
    2. The Legal Context of Business
    3. Managing Your Personal Finances
    4. Unions and Labor Management
     
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