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Published by Pearson (February 2, 2024) © 2024

Thomas Wheelen | J. Hunger | Alan Hoffman | Charles Bamford
    24 Months access
    €52,99
    ISBN-13: 9781292727431

    MyLab Management with Pearson eText for Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition ,16th edition

    Published 2024

    Access details

    • Register via our MyLab page to complete your purchase
    • A Course ID link or VLE link from your instructor is required
    • Access length varies and depends on the duration of your instructor's course

    Features

    • Interactive digital learning experience
    • Includes eTextbook, Apps and study tools
    • Instant feedback on assignments
    • Help when and where you need it

    Language: English

    Product Information

    Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward.

    With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.

    PART 1: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY

    1. Basic Concepts of Strategic Management
    2. Corporate Governance
    3. Social Responsibility & Ethics in Strategic Management

    PART 2: SCANNING THE ENVIRONMENT

    1. Environmental Scanning & Industry Analysis
    2. Organizational Analysis & Competitive Advantage

    PART 3: STRATEGY FORMULATION

    1. Business Strategy
    2. Corporate Strategy
    3. Functional Strategy & Strategic Choice

    PART 4: STRATEGY IMPLEMENTATION & EVALUATION

    1. Global Strategy
    2. Organizing & Structure
    3. Staffing & Directing
    4. Evaluation & Re-Assessment

    PART 5: INTRODUCTION TO CASE ANALYSIS

    1. Suggestions for Case Analysis
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