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Published by Pearson (June 10, 2025) © 2025

Fred David | Forest David | Meredith David
    Pearson eTextbook ( 1 year access )
    €40,99
    ISBN-13: 9781292745305

    Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition ,18th edition

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    Language: English

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    Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

    The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

    PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

    1. The Nature of Strategic Management
      • The Cohesion Case: McDonald’s Corporation

    PART 2: STRATEGY FORMULATION

    1. Business Vision and Mission
    2. The External Assessment
    3. The Internal Assessment
    4. Strategies in Action
    5. Strategy Analysis and Choice

    PART 3: STRATEGY IMPLEMENTATION

    1. Implementing Strategies: Management and Marketing Issues
    2. Implementing Strategies: Finance and Accounting Issues

    PART 4: STRATEGY EVALUATION AND GOVERNANCE

    1. Strategy Evaluation and Governance

    PART 5: KEY STRATEGIC MANAGEMENT TOPICS

    1. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
    2. Global and International Issues

    PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

    How to Prepare and Present a Case Analysis

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