Published by Pearson (August 1, 2025) © 2025
Norman Scarborough | Jeffrey CornwallProduct Information
Essentials of Entrepreneurship and Small Business Management is a how-to guide to launching and managing a successful small business. Taking a practical, hands-on approach, author Norman Scarborough dissects case studies, examines market successes and failures, and breaks down tactics used by today’s most successful small business ventures.
The 10th Edition reflects recent trends in entrepreneurship, including ways of leveraging AI. In each chapter, new examples, cases and data reflect the dynamic, culturally diverse world of entrepreneurship, while opening eyes to the possibilities, challenges and rewards available with business ownership. The new edition expands on business financing and modern workforce strategies, as two major areas shaping modern-day entrepreneurialism.
SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP
- The Foundations of Entrepreneurship
- Ethics and Social Responsibility: Doing the Right Thing
- Creativity and Innovation: Keys to Entrepreneurial Success
SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS
- Conducting a Feasibility Analysis and Designing a Business Model
- Crafting a Business Plan and Building a Solid Strategic Plan
- Forms of Business Ownership
- Buying an Existing Business
- Franchising and the Entrepreneur
SECTION III: LAUNCHING THE BUSINESS
- Building a Powerful Bootstrap Marketing Plan
- E-Commerce: From Startup to Sales
- Pricing and Credit Strategies
- Creating a Successful Financial Plan
- Managing Cash Flow
- Choosing the Right Location and Layout
SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
- Sources of Financing: Equity and Debt
- Global Aspects of Entrepreneurship
- Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan
Cases