Published by Pearson (March 17, 2025) © 2025
Mark Berenson | David Levine | Kathryn Szabat | David StephanProduct Information
Basic Business Statistics makes statistics understandable by exploring concepts in the context of specific business problems and situations. In line with the ASA's Guidelines for Assessment and Instruction (GAISE), the authors emphasize interpretation, analysis and communication of statistical results using several data analysis tools. Examples are drawn from various functional areas of business, giving you ample practice in applying statistics to business decision making. Examples and instructions for using data analysis tools such as Microsoft® Excel®, JMP®, Minitab® and Tableau® are integrated throughout.
The 15th Edition adds new content on regression and analytics, new and updated cases, and new or revised content throughout.
- 1. Defining and Collecting Data
- 2. Organizing and Visualizing Variables
- 3. Numerical Descriptive Measures
- 4. Basic Probability
- 5. Discrete Probability Distributions
- 6. The Normal Distribution and Other Continuous Distributions
- 7. Sampling Distributions
- 8. Confidence Interval Estimation
- 9. Fundamentals of Hypothesis Testing: One-Sample Tests
- 10. Two-Sample Tests
- 11. Analysis of Variance
- 12. Chi-Square and Nonparametric Tests
- 13. Simple Linear Regression
- 14. Introduction to Multiple Regression
- 15. Multiple Regression Model Building
- 16. Time-Series Forecasting
- 17. Business Analytics
- 18. Getting Ready to Analyze Data in the Future