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Published by Pearson (June 10, 2025) © 2025

Fred David | Forest David | Meredith David
    Pearson eTextbook ( 6 months access )
    €32,99
    ISBN-13: 9781292757308

    Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition -- Pearson eText (OLP) 180 days Subscription ,18th edition

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    Language: English

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    Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

    The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

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