Published by FT Publishing International (July 21, 2011) © 2011
John EganPart I - Relationships
Chapter 1 - 100 Years of Marketing
Chapter 2 -Relationships in Marketing
Chapter 3 - Relationships
Chapter 4 - Relationship economics
Chapter 5- Strategy continuum
Chapter 6 - Relationship drivers
Chapter 7 - Customer partnerships
Chapter 8 - Internal partnerships
Chapter 9- Supplier partnerships
Chapter 10 - External Partnerships
Chapter 11 - Relationship technology
Chapter 13 - Conceptual Developments