Part I - Relationships

Chapter 1 - 100 Years of Marketing

Chapter 2 -Relationships in Marketing 

Chapter 3 - Relationships

Chapter 4 - Relationship economics

Chapter 5- Strategy continuum

Chapter 6 - Relationship drivers

Chapter 7 - Customer partnerships

Chapter 8 - Internal partnerships

Chapter 9- Supplier partnerships 

Chapter 10 - External Partnerships

Chapter 11 - Relationship technology

Chapter 13 - Conceptual Developments