Published by Pearson (August 28, 2014) © 2015
A. Veal | Christine BurtonResearch Methods for Arts and Events Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and events management, as well as for managers in the industry.
It provides students and practising managers with:
- Essential skills to design qualitative and quantitative research studies
- Guidance in designing, managing, and monitoring research work
- The theory behind, and application of, identifying and implementing appropriate research methodologies
- Exercises to consolidate learning and help students to put the theory into practice.
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- Part 1 Introduction
- 1 Introduction to research: what, why and who?
- 2 Approaches to research in the arts and events
- 3 Starting out: research plans and proposals
- 4 Research ethics
- 5 The range of research methods
- 6 Reviewing the literature
- Part 2 Data collection
- 7 Secondary data sources and measurement
- 8 Observation
- 9 Qualitative methods: introduction and data collection
- 10 Questionnaire surveys: typology, design and coding
- 11 Experimental research
- 12 The case study method
- 13 Sampling: quantitative and qualitative
- Part 3 Data analysis
- 14 Analysing secondary data
- 15 Analysing qualitative data
- 16 Analysing quantitative data
- 17 Statistical analysis
- Part 4 Communicating results
- 18 Research reports and presentations