Published by Pearson (December 20, 2017) © 2018
A. Veal- I Preparation
- 1 Introduction to research: what, why and who?
- 2 Approaches to leisure and tourism research
- 3 Starting out – research plans and proposals
- 4 Research ethics
- 5 The range of research methods
- 6 Reviewing the literature
- II Data collection
- 7 Secondary data sources
- 8 Observation
- 9 Qualitative methods: introduction and data collection
- 10 Questionnaire surveys: typology, design and coding
- 11 Experimental research
- 12 Case study method
- 13 Sampling: quantitative and qualitative
- III Data analysis
- 14 Analysing secondary data
- 15 Analysing qualitative data
- 16 Analysing quantitative data
- 17 Statistical analysis
- IV Communicating results
- 18 Preparing a research report