Published by Pearson (October 3, 2013) © 2014
Jay Diamond | Gerald PintelSECTION ONE INTRODUCTION TO RETAIL BUYING
Chapter 1: The Retail Playing Field
Chapter 2: The Buyer’s Role
Chapter 3: Buying Practices for the Different Retail Classifications
Chapter 4: The Market Specialists and how They Service Retailers
SECTION TWO: PLANNING THE PURCHASE
Chapter 5: Consumer AnalysisChapter 6: Multiculturalism: Assessing the Product Needs of America’s Major Ethnicities
Chapter 7: What to Buy
Chapter 8: How Much to Buy
Chapter 9: Merchandise Sourcing and Timing the Purchase
SECTION THREE: MAKING THE PURCHASE
Chapter 10: Purchasing in the Domestic MarketplaceChapter 11: Foreign Market Purchasing
Chapter 12: The Importance of Business Etiquette When Purchasing in Global Markets
Chapter 13: Wholesale Purchasing on the Internet
Chapter 14: Negotiating the Purchase and Writing the Order
SECTION FOUR: ADDITIONAL BUYER RESPONSIBILITIES
Chapter 15: Merchandise PricingChapter 16: The Development of Private-Label Programs
Chapter 17: Disseminating Product information to Retail personnel
Chapter 18: The Buyer’s Role in Planning Advertising, Special Events, and Visual Merchandising