Published by Pearson (March 7, 2013) © 2013
Bart Van Looy | Paul Gemmel | Roland Van DierdonckOver 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
This edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.
Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.
Services Management is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
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- Part 1: Defining Services Management
- 1. Nature of services
- 2. Nature of services management
- 3. The service concept
- Part 2: Designing Services Management
- 4. Services as processes
- 5. The role of people: structure and competences
- 6. The role of technology: e-services and technology-based services
- 7. The role of physical evidence: the Servicescape
- 8. Service guarantees and service-level agreements
- 9. Pricing
- Part 3: Delivering Services Management
- 10. Process-oriented services
- 11. Employee-based services
- 12. Customer-oriented services
- 13. Integrated performance management and communication
- Part 4: Developing Services Management
- 14. Service innovation
- 15. Growth strategies for service firms
- 16. Servitisation: a growth path for manufacturing firms
- 17. Service internationalisation