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Published by Pearson (October 20, 2022) © 2023

Fred David | Forest David
    Pearson eTextbook (365 Days access)
    €40,99
    ISBN-13: 9781292441306

    Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition ,17th edition

    Published 2023

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    Language: English

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    PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

    1. The Nature of Strategic Management
    2. Business Vision and Mission
    3. The External Assessment
    4. The Internal Assessment
    5. Strategies in Action
    6. Strategy Analysis and Choice

    PART 3: STRATEGY IMPLEMENTATION

    1. Implementing Strategies: Management and Marketing Issues
    2. Implementing Strategies: Finance and Accounting Issues

    PART 4: STRATEGY EVALUATION AND GOVERNANCE

    1. Strategy Evaluation and Governance

    PART 5: KEY STRATEGIC MANAGEMENT TOPICS

    1. Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
    2. Global and International Issues

    PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

      How to Prepare and Present a Case Analysis
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