Published by Pearson (February 15, 2017) © 2017

Fred David | Forest David
    6 months access
    €32,99
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    ISBN-13: 9781292185965R180

    Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition,16th edition

    Language: English

    For courses in strategy.

     

    A Practical, Skills-oriented Approach to Strategic Management

    In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

     

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