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Published by Pearson (August 22, 2017) © 2018

Thomas Wheelen | J. Hunger | Alan Hoffman | Charles Bamford
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    €32,99
    ISBN-13: 9781292215495R180

    Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition ,15th edition

    Published 2018

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    Language: English

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    For courses in Strategic Management and Business Policy.

    Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

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    • PART I. INTRODUCTION TO STRATEGIC MANGEMENT AND BUSINESS POLICY
    • 1. Basic Concepts of Strategic Management
    • 2. Corporate Governance
    • 3. Social Responsibility and Ethics in Strategic Management
    • PART II. SCANNING THE ENVIRONMENT
    • 4. Environmental Scanning and Industry Analysis
    • 5. Organizational Analysis and Competitive Advantage
    • PART III. STRATEGY FORMULATION
    • 6. Strategy Formulation: Business Strategy
    • 7. Strategy Formulation: Corporate Strategy
    • 8. Strategy Formulation: Functional Strategy and Strategic Choice
    • PART IV. STRATEGY IMPLEMENTATION AND CONTROL
    • 9. Strategy Implementation: Global Strategy
    • 10. Strategy Implementation: Organizing and Structure
    • 11. Strategy Implementation: Staffing and Directing
    • 12. Evaluation and Control
    • PART V. INTRODUCTION TO CASE ANALYSIS
    • 13. Suggestions for Case Analysis
    • PART VI. CASES IN STRATEGIC MANAGEMENT
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