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Published by Pearson (February 5, 2024) © 2024

Charles Bamford | Alan Hoffman | Thomas Wheelen | J. Hunger
    Pearson eTextbook (365 Days access)
    €40,99
    ISBN-13: 9781292727448

    Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition ,16th edition

    Published 2024

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    Language: English

    Product Information

    Picking up where popular previous editions left off, Concepts in Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And teaches you the strategic concepts you should know as you face the issues that all organizations must build upon to push their businesses forward.

    With new cases, vignettes, examples and statistics in the 16th Edition, you get an extraordinarily well-researched and practically crafted lesson.

    PART 1: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY

    1. Basic Concepts of Strategic Management
    2. Corporate Governance
    3. Social Responsibility & Ethics in Strategic Management

    PART 2: SCANNING THE ENVIRONMENT

    1. Environmental Scanning & Industry Analysis
    2. Organizational Analysis & Competitive Advantage

    PART 3: STRATEGY FORMULATION

    1. Business Strategy
    2. Corporate Strategy
    3. Functional Strategy & Strategic Choice

    PART 4: STRATEGY IMPLEMENTATION & EVALUATION

    1. Global Strategy
    2. Organizing & Structure
    3. Staffing & Directing
    4. Evaluation & Re-Assessment

    PART 5: INTRODUCTION TO CASE ANALYSIS

    1. Suggestions for Case Analysis
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