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Published by Pearson (October 3, 2013) © 2014

Michael Olsen | Joseph West | Eliza Ching Yick Tse
    VitalSource eTextbook (Lifetime access)
    €43,99
    ISBN-13: 9781292054698

    Strategic Management in the Hospitality Industry ,3rd edition

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    Language: English

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    Table of Contents

     

    1.    Leadership, Strategy and the Value Adding Manager

    2.    The Coalignment Model

    3.    General Concepts in Scanning

    4.    Identifying Forces Driving Change

    5.    Scanning the Remote Environment

    6.    Scanning the Task Environment

    7.    Investing in Competitive Methods

    8.    Competitive Methods and Industry Performance

    9.    Developing, Maintaining and Enhancing Core Competencies

    10.  Implementation and Execution of Strategy-Achieving and Managing Coalignment

     

    Leadership: Behavioral Aspects of Strategy

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