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American English

Published by Pearson (October 3, 2013) © 2014

Cornelis De Kluyver | John Pearce | Stephen Robbins
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    €32,99
    ISBN-13: 9781292052601R180

    Strategy: A View From The Top ,4th edition

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    Language: American English

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    Chapter 1: What is Strategy?
    Chapter 2: Strategy and Performance
    Chapter 3: Analyzing the External Strategic Environment
    Chapter 4: Analyzing an Industry
    Chapter 5: Analyzing an Organization’s Strategic Resource Base
    Chapter 6: Formulating Business Unit Strategy
    Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
    Chapter 8: Global Strategy Formulation
    Chapter 9: Corporate Strategy: Shaping the Portfolio
    Chapter 10: Corporate Strategy: Managing the Portfolio

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