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Published by FT Publishing International (December 21, 2004) © 2005

Henry Mintzberg | Bruce Ahlstrand | Joseph Lampel
    VitalSource eTextbook (Lifetime access)
    €13,99
    ISBN-13: 9781405898256

    Strategy Bites Back ,1st edition

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    Language: British English

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    SWOTed by strategy models? Crunched by analysis?  Strategy doesn’t have to be this way.

    Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.

    Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as  and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

    • Strategy as a Little Black Dress
    • Forecasting: Whoops!
    • Management and Magic
    • Strategy and the Art of Seduction
    • The Soft Underbelly of Hard Data
    • Strategy as destiny      
    • Jack Welch on Planning
    • The Seven Deadly Sins of Planning
    • Strategy One Step at a Time

    and many, many more.

    Why not have a good time reading a strategy book for a change?

    STRATEGY BITES BACK  - CONTENTS

    1. What's In A Word?

    What's in a Buzzword? Lucy Kellaway

    "Eenie, meenie, minie, mo…" The Economist

    What is Strategy?  John Kay

    Five P’s for Strategy, Henry Mintzberg

    Beware of Strategy A. Inkpen and N. Choudhry

     

    2. Swoted by Strategy

    The other Tower of Babel Joseph Lampel

    Strategy as a Little Black Dress Jeanne Liedtka

    The CEO as Strategist Michael Porter

    The manager as Orchestra Conductor?

    The Tortoise and the Hare: a fable for senior executives John Kay

    Jack's Turn Henry Mintzberg

    3 STRATEGY CAREFULLY

    The Revolution in Strategic Planning - John Byrne

    Jack Welch on Planning - Jack Welch

    The Seven Deadly Sins of Planning - I. Wilson

    How To Build Scenarios - Lawrence Wilkinson

    Forecasting Whoops

    Plans in Case you are Stuck Karl Weick

    The creation Anonymous

    How to Plan A Strategy

    Speech of the Second Planning Session of the Eighth Central Committee of the Communist Party of Canada Mao Tse-tung

    Planning and Flexibility- Henry Mintzberg

    Management and Magic - M.L.Gimpl and S.R. Dakin

    4. FIGURING STRATEGY

    Launching Strategy - Henry Mintzberg

    Positioning the Derriere (Japanese Masters Get Closer to the Toilet Nirvana) - James Brooke

    The Soft Underbelly of Hard Data - Henry Mintzberg

    The glory of numbers

    Reversing the Images of the Growth Share Matrix - John Seeger

    5. A VISION OF STRATEGY

    To see or not to see

    Imaging Strategy Henry Mintzberg and Frances Westley

    Strategic Thinking as "Seeing" - Henry Mintzberg

    Seeing a Symphony

    The problem with problems Smullyan

    Marketing Myopia - Henry Mintzberg

    Recognizing the CEO as an Artist - Patricia Pitcher

    Reflections of An Entrepreneur - Richard Branson

    Entrepreneurship and Planning - A. Bhide

    Managing quietly Henry Mintzberg

    What My Mother Taught Me About Strategy - Joseph Lampel

    6. INSIDE THE STRATEGIST’S HEAD

    Biases and Limitations of Judgment: Humans - Spyros G. Makridakis

    Biases and Limitations of Judgment: animals

    Everything I Need to Know About Strategy I Learned at the National Zoo - Jeanne Liedtka

    The Man Vs the Machine Charles Krauthammer

    Think Like a Grandmaster Kotov

    The Emperor’s New Suit - Hans Christian Anderson

    Turning Your Business Upside Down (Management expert Gary Hamel talks with Enron’s Ken Lay about what it’s like to launch a new strategy in the real world). - Gary Hamel

     

    7. STRATEGY A STEP AT A TIME

    Good managers Don't Make Policy Decisions H. Edward Wrapp

    Backing into a brilliant strategy

    We Need More Flies Making Strategy and Fewer Bees  - Gordon Siu

    Grow Strategies Henry Mintzberg

    Strategies that Learn Gary Hamel

    Strategy up and down

    Book Review of Robert Burgelman's Strategy as Destiny - H. Schachter

    Talk the Walk - Karl Weick

    How to fight strategic wars - Napolean and One from Wellington

    Looking a few steps back

    8. STRATEGY WITH THE GLOVES OFF AND THE HALO ON

    Chess In the Real World - Felix Holt

    Laws of Power - Robert Greene and Joost Elffers

    Planning as Public Relations - Henry Mintzberg

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