Published by New Riders (March 10, 2021) © 2021

Larry Jordan
    VitalSource eTextbook (Lifetime access)
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    ISBN-13: 9780136766742

    Techniques of Visual Persuasion: Create powerful images that motivate ,1st edition

    Language: English

    In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. 

    Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: 
    • Persuasive techniques 
    • Communication skills 
    • Business presentations 
    • Photos and images 
    • Videos and motion graphics 

    To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. 
    • 1 The Power of Persuasion
    • 2 Persuasive Visuals
    • 3 Persuasive Writing
    • 4 Persuasive Fonts
    • 5 Persuasive Colors
    • 6 Persuasive Presentations
    • 7 Persuasive Photos
    • 8 Edit and Repair Still Images
    • 9 Create Composite Images
    • 10 Video Pre-Production
    • 11 Create Compelling Content with Interviews
    • 12 Sound Improves the Picture
    • 13 Video Production
    • 14 Video Post-Production
    • 15 Motion Graphics: Make Things Move
    • 16 Advanced Motion: Particles, Paths, and Perspective