Published by Pearson (October 3, 2013) © 2014

Scott Shane
    VitalSource eTextbook (Lifetime access)
    €49,99
    Adding to cart… The item has been added
    ISBN-13: 9781292055343

    Technology Strategy for Managers and Entrepreneurs ,1st edition

    Language: English

    Chapter 1: Introduction
    Chapter 2: Technology Evolution
    Chapter 3: Technology Adoption and Diffusion
    Chapter 4: Sources of Innovation
    Chapter 5: Selecting Innovation Projects
    Chapter 6: Customer Needs
    Chapter 7: Product Development
    Chapter 8: Patents
    Chapter 9: Trade Secrets, Trademarks, and Copyrights
    Chapter 10:  Capturing Value from Innovation
    Chapter 11:  Competitive Advantage in High Tech Industries
    Chapter 12:  Technical Standards
    Chapter 13:  Collaboration Strategies
    Chapter 14:  Strategy in Networked Industries
    Chapter 15:  Strategic Human Resource Management of Technical Professionals