American English

THINK Public Relations ,2nd edition::9781292037844R180

Published by Pearson (August 29, 2013) © 2014

Dennis Wilcox | Glen Cameron | Bryan Reber | Jae-Hwa Shin
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    ISBN-13: 9781292037844R180

    THINK Public Relations ,2nd edition

    Language: American English

    The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management.

     

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    • Chapter 1: What is Public Relations?
    • Chapter 2: Careers in Public Relations
    • Chapter 3: The Growth of a Profession
    • Chapter 4: Today's Practice: Departments and Firms
    • Chapter 5: Research and Campaign Planning
    • Chapter 6: Communication and Measurement
    • Chapter 7: Public Opinion and Persuasion
    • Chapter 8: Managing Competition and Conflict
    • Chapter 10: Reaching Diverse Audiences
    • Chapter 11: The Mass Media
    • Chapter 12: The Internet and Social Media
    • Chapter 13: Global Public Relations
    • Chapter 14: Corporate Public Relations
    • Chapter 15: Events and Promotions
    • Chapter 16: Government and Politics
    • Chapter 17: Entertainment, Sports, and Tourism
    • Chapter 18: Nonprofit, Health, and Education