Published by Pearson (December 6, 2017) © 2018
John Fletcher | Alan Fyall | Stephen Wanhill | David Gilbert- Chapter 1: An Introduction to Tourism
- Chapter 2: The Nature of Tourism Demand
- Chapter 3: Tourism Consumer Behaviour
- Chapter 4: Measuring and Modelling Tourism Demand
- Chapter 5: Forecasting Tourism Demand
- Chapter 6: Destinations
- Chapter 7: The Economic Impact of Tourism
- Chapter 8: The Environmental Impact of Tourism
- Chapter 9: The Socio-Cultural Impact of Tourism
- Chapter 10: Sustainable Tourism
- Chapter 11: Tourism and Development Planning
- Chapter 12: Tourism, Crises and Disaster Management
- Chapter 13: Attractions
- Chapter 14: Accommodation
- Chapter 15: Events Management
- Chapter 16: Intermediaries
- Chapter 17: Transportation
- Chapter 18: Public Sector and Policy
- Chapter 19: Managing Marketing for Tourism
- Chapter 20: Marketing Planning
- Chapter 21: Marketing Mix Applications
- Chapter 22: Information Technology in Tourism